About the Project
Pralines of Prescott is a local chocolate company that was looking to rebrand. After communicating and discussing preferences, goals, and product, I presented 3 distinct logo options, each accompanied with examples of the branding.
Option 01
The first option featured a truffle-shaped logo, incorporating a swirl above the ‘i’ to represent the drizzle commonly found on truffles. This design also offered a creative interpretation of the proposed tagline, ‘Bringing Joy Since 1991,’ with the arch subtly suggesting a smile, reinforcing the brand’s joyful essence.
Option 02
For this option, I took a more vintage approach, crafting a unique shape that would translate effectively into signage and packaging. At the client’s request, I incorporated their original brand colors throughout all of the designs. The logo prominently featured chocolate pieces, which were also used in a pattern, alongside detailed elements like cacao beans. Additional design variations were provided to ensure the logo could adapted for use across multiple platforms while retaining the original branding feel.
Option 03
The final option featured a modern design inspired by the references of melted chocolate, representing the company’s commitment to crafting unique, in-house creations. At the client’s request, I incorporated their original color palette and provided multiple variations to showcase the versatility of the design across both digital and print platforms.
