ONLINE ADS:
LABELS & PACKAGING
The first promotion requested was for Labels & Packaging. This was a rush request — Sir Speedy needed to submit these advertisements within a couple days at the time. With this in mind, I quickly brainstormed and created computer sketches to present to the owner before proceeding with the other file sizes and GIF’s.
Elements & Layout
I wanted to have a generic logo to go on the examples, so I created a “Branding Here” example with a basic pattern. I felt doing it this way would allow a viewer to imagine how they could incorporate their brand in these examples, and to show how Sir Speedy could adjust according to their brand.
I presented the slogan “Where Creativity Meets Quality” with a subtext of “Premium Packaging and Labels for your Business” to communicate their message. Sir Speedy is always looking for creative ways to solve problems and to help customers market their brand, so I felt that this was fitting. I also included a button to encourage customers to click on the ad when browsing through their email.
Brainstorming
I emailed a proof to show the owner the direction I was going based on her request. Since there was a variety of ads that needed to be finalized, I suggested for any longer ads to show the sticker labels, and for the rectangular ads to present packaging.
Final Designs
After receiving approval from the owner of Sir Speedy, I finalized each design based on the size requirements provided by Sparklight, ensuring that each layout would be legible for a viewer when scrolling by.
Video Ad GIF's
Additionally, I also created some GIF’s for Sparklight to use to further promote Sir Speedy. The button would lead the customer to the main website to place orders or contact the store directly.